The Porsche Principle is our Magna Carta. It is based on values and philosophies that together create our added value. The Porsche Principle is about a company that knows size isn’t everything. It’s also about a company that consistently goes its own way. On the stock market, for instance, because we don’t think too highly of quarterly reports and, accordingly, don’t publish them. In public life because we not only decline subsidies. We even challenge them out of principle. In the automotive industry because the little Porsche company dares to acquire a substantial share of the giant Volkswagen Group, in order to secure its autonomy over time. In society as a whole because – despite our exclusive products – social acceptance is paramount for us. On the labour market, because to secure our long-term success we don’t eliminate jobs, we secure and create them. On the business base issue, because we are committed to Germany and are a constant reminder to others that one can succeed here too.

Speaking of desires, let’s just forget cars for a moment. Think instead of watches, eyewear, luggage, sports equipment. All this is offered by the Porsche Lizenz- und Handelsgesellschaft, which clusters the activities of the Porsche Design and Porsche Design Driver’s Selection divisions, as well as the Porsche Design Studio. And which cultivates the reputation of Porsche Design.

- Porsche Cayenne
- Porsche 911 Carrera 4
- Porsche 911 Carrera
- Porsche 911 Targa
- Porsche 911 Turbo
- Porsche Boxster
- Porsche Cayman
- Porsche GT3